Restarting my business

Stepping into a new chapter can be thrilling yet intimidating. After recently getting married, I find myself at a pivotal moment, ready to reignite my enthusiasm for crafting handmade goods. With plans to relocate to the USA, I am eager to explore the exciting opportunities that lie ahead. In this blog post, I'll share my journey of restarting my business, focusing on my handmade items like baby quilts, memory quilts, tote bags, placemats, laptop sleeves, and more.

Embracing Change

Change often fuels personal and professional growth. Now that I am transitioning into this fresh phase of my life, I recognize how vital adaptability is. The wedding was a joyous occasion, but it's time to refocus my energy on my business. The U.S. market is particularly known for appreciating handmade goods, creating a prime environment for my creations to thrive.

I have always enjoyed crafting distinct items that bring joy to others. My baby quilts, for instance, are a hit among parents. These quilts are not only cozy but also designed to be safe and easy to wash. With vibrant patterns, they add a splash of color to any nursery. Similarly, my tote bags are crafted from robust materials that last, serving as practical companions for errands or outings.

Crafting My Collection

My collection features a diverse array of products designed to cater to different needs. Here are some highlights:

• Baby Quilts: Each quilt is soft, colorful, and thoughtfully designed to provide warmth and comfort to newborns. The quilts should be used as heirlooms handed down from generation to generation, sibling to sibling.

  
  

• Memory quilts: I particularly enjoy making memory quilts from your loved ones clothes which you like to treasure in the form of quilts. I have made memory quilts made of baby clothes and also twin size quilts made from a client's late sister's nighties. That was a very special project and the client was really happy with the result.

  
  

• Tote Bags: Functionality meets style with my tote bags. Made from durable fabric and even from upcycled jeans, they come in various sizes and designs.

  
  

• Placemats: Elevate your dining experience with my handmade placemats. They are available in a range of fabrics and colors, adding both function and beauty to the table setting. I specialize in raw-edge applique using beautiful motifs from different printed fabrics.

  
  

• Laptop and iPad Sleeves: Protect your technology with my custom-made sleeves. Each sleeve is padded for safety and features designs like geometric patterns or floral prints, appealing to various tastes. They can also be personalized with your name appliqued on the cover. I enjoy making sleeves using upcycled jeans, they turn out to be beautiful and unique.

  
  

• Large-Size Quilts: For those who love to snuggle up, I offer large quilts in twin and queen sizes. The "Wedding ring" quilt, which is the most difficult of quilt designs, has received great feedback for its design and aesthetic appeal.

  
  

Every item is crafted with meticulous attention to detail, ensuring customers receive high-quality products they will treasure and above all it is made with a lot of love.

A stylish tote bag perfect for everyday use.

Building a Brand

As I embark on restarting my business, I recognize the importance of developing a brand that resonates with my target audience. My goal is to create a brand that mirrors my passion for handmade goods and builds a personal connection with customers.

To achieve this, I plan to share my story, highlighting the inspiration behind each creation and the craftsmanship involved in making my items. This transparency helps build trust and fosters a community where customers feel valued and engaged.

Marketing Strategies

To reach a broader audience, I will implement various marketing strategies. Social media platforms like Instagram and Pinterest will be essential in showcasing my products and connecting with potential customers. I aim to produce engaging visuals that emphasize the unique qualities of my handmade goods.

Furthermore, partnering with local businesses and influencers who share a passion for handmade items could extend my reach. Collaborations could lead to joint sales events or giveaways, effectively introducing my products to new audiences.

Setting Up Shop

As I prepare for my move to the USA, setting up my online shop is a top priority. A user-friendly website will play a key role in displaying my products and processing orders. My goal is to feature high-quality images, detailed descriptions, and authentic customer reviews to enhance the shopping experience.

In addition, optimizing my website for search engines will help potential customers discover my handmade goods more easily. By naturally incorporating relevant keywords into my content, I hope to elevate my online visibility and attract more visitors.

Connecting with Customers

Building a loyal customer base is essential for my business's success. I want to offer more than just products; I aim to create a memorable experience. I plan to connect with customers through informative newsletters that offer exclusive discounts and previews of new items.

Customer feedback will be invaluable as my business evolves. I encourage customers to share their thoughts and experiences. This input will allow me to continuously refine my offerings and cater to their needs effectively.

A personalized baby quilt with the name appliqued on the quilt

A New Journey Begins

Restarting my business after my wedding is an exhilarating journey filled with possibilities. With my move to the USA on the horizon, I am enthusiastic about the opportunities that await me in the handmade goods market. By prioritizing quality, creativity, and customer connection, I am confident that my business will thrive.

I look forward to sharing my creations with a new audience and building relationships with customers who appreciate the artistry behind handmade items. Here’s to fresh starts and the adventure of growing my business in a vibrant new environment!